The Founder's Foyer with Aishwarya: First-time founder lessons, marketplace growth models, fundraising

Ft. John Koelliker, Co-Founder & CEO of Leland. We discuss about new founder-ship, why it's challenging to operate marketplaces, power of coaching, side projects, raising capital from VCs, and more

2

Hey everyone,

Here’s this week’s update from the The Founder’s Foyer show!

When John Koelliker and I first connected, I was curious about how he conceptualized and kickstarted Leland while he was still at Stanford, and the way he was building a marketplace for folks interesting in picking others' brains (literally!). Being a first-time founder, John definitely leverages his network in a way he could help other founders and builders understand the basics of product-building.

Finding purpose from little projects and talks with your friends is always a fun thing to do. For John, this turned out to be a way of understanding how a marketplace platform for personal coaching is much needed—a side-project set him up for building Leland. As someone who earlier did a 1-on-1 consulting for folks, John realized product-izing his skills was the best way he could reach a wider community and help them with finding the right peers around.

Share


Check out The Founder’s Foyer:

Instagram | YouTube | Spotify | Apple Podcasts | LinkedIn


Watch on YouTube

John and I discuss about:

  • Why entrepreneurship and the steps that led to this path

  • What's the difference between a side hustle and full-time foundership?

  • What John learned from his Stanford days about side projects

  • Finding the initial audience that believes in your mission

  • Building a conviction for others to trust in you

  • What's it like to build a sustainable growth engine for a product?

  • Mistakes: As a room for improvement for first-time founders

  • Product manager to founder: PM lessons that come handy

  • Successfully raising $4M seed funding and tips for new founders

  • Finding the right VCs who support your journey

  • Sharing lessons with fellow founders—a healthy community


Listen to our conversation as a podcast on:

Listen on Spotify

Listen on Apple Podcasts


Thank you, and keep your suggestions coming! :)

Have a great week ahead,

Aishwarya