The Founder's Foyer with Aishwarya: User experience, design strategy, tipping point, success message

Ft. Jared Spool, CEO of Center Centre. We chat all about designing incredible user experiences, tying design strategy with business outcomes, understanding UX metrics, and more.

Aishwarya Ashok

Hey everyone,

Here’s the the episode for this week:

User experience is a huge part of ideating, building, and shipping products. Usability defines not just the value of a software but the way teams and companies are going towards the vision they want to achieve. How do you align product folks towards putting UX at their centre focus? And what are the practices that led to a great experience design with some of the best product brands out there?

Jared Spool is the Co-founder and Maker of Awesomeness at Center Centre – UIE. Jared is also a writer, speaker, educator, and an expert on the subjects of usability, software, design, and research. He’s currently guiding orgs to deliver well-designed products & services.

Jared and I recently chatted about how companies integrate the 'experience' into their users' journeys. Jared's focus on a few brands like Netflix, Disney, and Apple, and his study on how UX shouldn't be an afterthought goes into him charting down a map on how usability should drive products.

Check out our 'napkin math' conversation (surprise :))

TFF Chat: Jared x Aishwarya

Check out The Founder’s Foyer:

Website | Instagram | YouTube | Spotify | Apple Podcasts | LinkedIn

Jared and I discuss about:

  • Working with UX even before it was a recognized career path

  • How iPad paved the way for people to experience good design

  • How to put usability at the core of designing products 

  • How founders can capture user experience design

  • Mapping design strategy with company goals [How Disney, Netflix, and Airbnb captured it]

  • What's a UX tipping point and how to stay ahead [Examples from ADP & Gusto]

  • Connecting business outcomes with every lens of experience 

  • Relating user experience with the right product metrics 

  • The path ahead for design experiences and product building

Listen to our conversation as a podcast on:

TFF Chat: Jared x Aishwarya

Thank you, and have a great week ahead!

Cheers,

Aishwarya