The Founder's Foyer with Aishwarya: Product growth, network effect, scaling startups

Ft. Casey Winters, CPO of Eventbrite (ex- VC @ Greylock, Growth Lead @ Pinterest, GrubHub) - We discuss everything about product growth strategies, viral loops, startup growth teams, and more.

Hey everyone,

Here’s this week’s update from the The Founder’s Foyer project!

As soon as you put your product out in the market, the one major question that gets to you from literally everyone around is - how’s your product growing.

“What’s your growth strategy?”

“Does your product have network effects”

“Did you get more leads or was all the money spent in ads gone to drain?”

There’s no end to the list of such discussions we often get pulled into as we’re building our product. But before all of what, what exactly is growth? How do you measure it? What’s the fundamental concept of product, sales, growth, and the way they tie in together to help scale and make revenue.

Casey Winters (CPO, Eventbrite | Ex- Growth Lead, Pinterest & GrubHub) and Aishwarya chat all about growth and scaling for products.

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Casey and I chat about these things on the 50-minute growth masterclass:

  • How did Casey break into a growth-based role initially

  • Why growth is paired with 'hacking' and what exactly is growth

  • Why Casey thinks growth work is a team-based activity

  • How growth activities are always ongoing and there are new things to do

  • How is growth different from the context of the three products and companies Casey's worked for: Pinterest, Eventbrite, GrubHub

  • Paid marketing vs network effect (organic loops)

  • How should founders look into building a growth team

  • Figuring the natural frequency of product usage 

  • Lateral use-cases for scaling a product's growth

  • Monetization and how it fits in the product/market/channel loop

  • Different startup stages and the common mistakes 

  • What people get wrong in understanding about growth


When asked about what common mistakes founders make with respect to understanding about growth, he quotes:

Growth is a marketing problem, not a product and engineering problem

Not engineering growth into the core product

Relying too much on ads

Casey’s reading picks:

What Are Growth Teams For, and What Do They Work On?

Casey’s Guide to Product/Market Fit

First Round Review article with me on Content Loops

The Three Stages of a Startup and Scaling Mistakes

Listen on Spotify

Listen on Apple Podcasts


Thank you, and keep your suggestions coming! :)

Happy weekend,

Aishwarya

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Aishwarya Ashok