Hey everyone,
Here’s this week’s update from the The Founder’s Foyer project!
As soon as you put your product out in the market, the one major question that gets to you from literally everyone around is - how’s your product growing.
“What’s your growth strategy?”
“Does your product have network effects”
“Did you get more leads or was all the money spent in ads gone to drain?”
There’s no end to the list of such discussions we often get pulled into as we’re building our product. But before all of what, what exactly is growth? How do you measure it? What’s the fundamental concept of product, sales, growth, and the way they tie in together to help scale and make revenue.
Casey Winters (CPO, Eventbrite | Ex- Growth Lead, Pinterest & GrubHub) and Aishwarya chat all about growth and scaling for products.
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Casey and I chat about these things on the 50-minute growth masterclass:
How did Casey break into a growth-based role initially
Why growth is paired with 'hacking' and what exactly is growth
Why Casey thinks growth work is a team-based activity
How growth activities are always ongoing and there are new things to do
How is growth different from the context of the three products and companies Casey's worked for: Pinterest, Eventbrite, GrubHub
Paid marketing vs network effect (organic loops)
How should founders look into building a growth team
Figuring the natural frequency of product usage
Lateral use-cases for scaling a product's growth
Monetization and how it fits in the product/market/channel loop
Different startup stages and the common mistakes
What people get wrong in understanding about growth
When asked about what common mistakes founders make with respect to understanding about growth, he quotes:
Growth is a marketing problem, not a product and engineering problem
Not engineering growth into the core product
Relying too much on ads
Casey’s reading picks:
What Are Growth Teams For, and What Do They Work On?
Casey’s Guide to Product/Market Fit
Thank you, and keep your suggestions coming! :)
Happy weekend,
Aishwarya
The Founder's Foyer with Aishwarya: Product growth, network effect, scaling startups