Hey everyone,
There’s been an infinite number of times I’ve spoken to people about how a career in comedy and building products are similar: a journey that involves so much iteration, craft, and attention to detail. And dealing with audiences day in and day out along with the market defining a hit of your work: how close can this get!
Which is why TikTok, Instagram Reels, and a lot of social media content are going high on humour, both for the content and the tech creators who are the faces behind.
So what exactly can we learn from building a thriving business out of humour, content, and technology?
I pulled in Alexis Gay (Creative Entrepreneur | Standup Comic | Podcaster) to sit down with me and discuss everything about creative entrepreneurship. For starters, we chatted about how to come past the inertia of kickstarting a business with reference to standup comedy and open-mics. Alexis' own experiences with 'being good at comedy' came from embracing very different forms of KPIs (the techie that she is).
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Alexis and Aishwarya chat about:
Transition from tech to comedy: A journey
Why to be good at comedy (& business), you have to first be bad
How to shift the needle from ROI to enjoying the process
How to plan blocks of time as a creator and prepare a calendar
Building consistency and momentum around work
Acknowledging newer versions of yourself as a founder
Working on viral comedy content: lessons learned
Why it's important to be 'funny' than anything else
Hard parts of today's creator apps and the gap left to address
Talking to world-renowned people on "Non Technical" podcast
Listen to our conversation as a podcast on:
Have a great week ahead!
Cheers,
Aishwarya
The Founder's Foyer with Aishwarya: Creative entrepreneurship, business humour, social media habits and momentum