The Founder's Foyer with Aishwarya: Strategic narrative, startup pitches, storytelling for founders

Ft. Andy Raskin, Silicon Valley storytelling mastermind. We discuss about how startups build their pitchdecks, story and messaging; 5-point framework for strategic narrative (with examples), and more.

Hey everyone,

Here’s this week’s update from the The Founder’s Foyer show:

We’ve got a new home, yay! Check out The Founder’s Foyer new website here👇

The Founder's Foyer - Home

Whether it’s meeting a founder friend, a potential hire, investor, customers, or even a bunch of product team leads, there’s one thing that stands out–the ‘narrative’ you want to tell, the story of what you’re building and why you’re building that. Strategic narrative binds all the folks who are directly impacted by your ideas and in turn gives you all the clarity and helps you articulate your vision well. But, how do you frame this narrative? What are the components of a great story?  

Andrew Raskin is a Silicon Valley storytelling mastermind. Andy helps C-suite leaders and leadership teams align around a high-level story that powers success—in sales, marketing, fundraising, product development and recruiting—by getting everyone on the same page about strategy and differentiation. His post “The Greatest Sales Deck I’ve Ever Seen” is an internet sensation, with nearly 90+k views on Medium.

Andy explains what strategic narrative is, why it's an evolutionary thing, deconstructing the parts to make a good narrative; he discusses about what makes a good pitch and the mistakes founders often make while presenting their pitch; Andy and Aishwarya also chat about the influence of leadership in making a strategic narrative, real-time examples from Andy's advising companies, and the practical tips to get better at product storytelling.

Check out The Founder’s Foyer:

Website | Instagram | YouTube | Spotify | Apple Podcasts | LinkedIn

Watch on YouTube

Andy and I discuss about:

  • How Andy transitioned from product marketing to strategic consulting

  • What makes a good pitch? [From the time none knew what it is]

  • Mark Benioff and Salesforce setting the pitch

  • How to align the company towards the strategic goals

  • What's a strategic narrative? What are the components?

  • Gong's example of good narrative and what made them win over competitors

  • How all parts of problem and story need to tie together

  • Why product is not the only thing customers look at

  • More examples of tweaking the narrative for better market fit

  • How external factors (like pandemic) influence strategic narrative

  • Category creation and narrative: The connection?

  • How to bring in people from different functions contribute to narrative

  • Andy's general observations and how these help him in his work

    Listen to our conversation as a podcast on:

Andy & Aishwarya: Strategic Narrative

Thank you, and keep your suggestions coming! :)

Have a great weekend,


The Founder's Foyer with Aishwarya
The Founder's Foyer with Aishwarya
Aishwarya Ashok